KATY, Texas, Oct. 29, 2018 /PRNewswire/ -- Igloo Products Corp. ("Igloo"), the industry leader in coolers, announces the opening of their first West Coast office, based in Costa Mesa, that is the hub of their creative department, marketing and collaborations.
"With this new office, we are able to focus on the growth of Igloo through non-traditional mediums," Brad Blankinship, Vice President of Marketing says. "There is a freedom that comes from having our own office designed to promote brand awareness through partnerships, new product creation and innovative styling and we are excited to see where this will take us."
Brad Blankinship, VP of Marketing and previous president of RVCA is accompanied by Ben Soto, Vice President of Creative Services. The duo has had a lot of success in Southern California as previous owners of Raskullz helmets. As they continue to build their team for the new office, the pair is focused on building brand awareness through multiple platforms.
To disrupt the norm and continue to grow the creative side of the brand, Igloo has partnered with artists and creatives to bring a refreshing spin on their timeless lineup of products. Collaborations include renowned artists such as Andy Davis, Kevin Butler, Salty Crew and Independent with more exciting partnerships in the future. Igloo has debuted their curated line of products exclusively to specialty retailers such as Thalia Surf Shop, Huntington Surf & Sport, Tilly's and REI.
With this new office comes a new era for the Texas based company, Igloo - for more information please visit, www.igloocoolers.com
About Igloo Products Corp.
Texas-based Igloo Products Corp. is an international designer, manufacturer, and marketer of coolers, drink containers and supporting accessories. For 70 years, the Igloo brand has been synonymous with quality, durability and innovation since originating the cooler category in 1947 and remains the number one cooler brand worldwide today. Offering more than 500 different products, Igloo products are sold by more than 110 thousand retail storefronts around the world.
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SOURCE Igloo Products Corp.